Search behavior is changing. The way your content shows up for your audience should too. Enter Generative Engine Optimization: The science of earning visibility and citations in generative engines like ChatGPT, Google Gemini/AIO, and Perplexity. From auditing and research to execution and reporting, our content experts help you carve out a GEO strategy that drives brand visibility on emerging AI platforms. So the next time you’re asked “what’s our AI search strategy?”, you can point to tangible results.
Search behavior is changing. The way your content shows up for your audience should too. Enter Generative Engine Optimization: The science of earning visibility and citations in generative engines like ChatGPT, Google Gemini/AIO, and Perplexity. From auditing and research to execution and reporting, our content experts help you carve out a GEO strategy that drives brand visibility on emerging AI platforms. So the next time you’re asked “what’s our AI search strategy?”, you can point to tangible results.
SEO isn’t dead — but search itself is changing
For more than 20 years, Google has been synonymous with information retrieval online. But for searchers, it’s no longer the only game in town. Gartner predicts brands stand to lose up to 50% of organic search traffic to Large Language Models (LLMs) like ChatGPT by 2028.
The front door to the internet is changing. The good news? Combining traditional SEO tactics with a dedicated GEO strategy can help brands adapt to ensure their content is referenced by AI models — wherever their audience is searching.
SEO isn’t dead — but search itself is changing
For more than 20 years, Google has been synonymous with information retrieval online. But for searchers, it’s no longer the only game in town. Gartner predicts brands stand to lose up to 50% of organic search traffic to Large Language Models (LLMs) like ChatGPT by 2028.
The front door to the internet is changing. The good news? Combining traditional SEO tactics with a dedicated GEO strategy can help brands adapt to ensure their content is referenced by AI models — wherever their audience is searching.
Generative Engine Optimization — or GEO for short — is the process of optimizing content visibility for AI-driven search engines and experiences, like those offered by ChatGPT, Claude, Google GSE, and other generative engines. It emphasizes context, relevance, and conversational content structures over traditional SEO factors, like keyword ranking and backlinks. With GEO, the ultimate goal is earning references and citations for your content wherever users are searching, including LLMs.
Many SEO best practices, like ensuring content is high quality and answers your audience’s questions, also apply to GEO. So why do brands need a GEO strategy in addition to SEO? Consider:
The bottom line: Generative search experiences are different from their traditional search counterparts. Unlike SEO, GEO addresses generative search experiences head-on to:
Generative Engine Optimization — or GEO for short — is the process of optimizing content visibility for AI-driven search engines and experiences, like those offered by ChatGPT, Claude, Google GSE, and other generative engines. It emphasizes context, relevance, and conversational content structures over traditional SEO factors, like keyword ranking and backlinks. With GEO, the ultimate goal is earning references and citations for your content wherever users are searching, including LLMs.
Many SEO best practices, like ensuring content is high quality and answers your audience’s questions, also apply to GEO. So why do brands need a GEO strategy in addition to SEO? Consider:
The bottom line: Generative search experiences are different from their traditional search counterparts. Unlike SEO, GEO addresses generative search experiences head-on to:
We start with an extensive AI search audit, benchmarking how AI models like ChatGPT, Google AIO, and Perplexity interpret your industry’s core topics. Our detailed analysis identifies critical gaps and insights, highlighting opportunities where your content can stand out and be referenced by generative AI engines.
Next, we build a tailored GEO strategy focused on optimizing content structure, enhancing topical authority, and aligning content with AI preferences. This involves semantic structuring, clearly defined content hierarchies, concise summaries, and targeted, structured responses to position your brand effectively within AI-generated results.
Next, we build a tailored GEO strategy focused on optimizing content structure, enhancing topical authority, and aligning content with AI preferences. This involves semantic structuring, clearly defined content hierarchies, concise summaries, and targeted, structured responses to position your brand effectively within AI-generated results.
Our execution phase involves building AI-favored authority signals, carefully sourcing credible references, and optimizing brand mentions within generative AI responses. By publishing strategically formatted content, we can help your brand become a trusted resource for generative engines — securing sustained visibility and engagement.
Our execution phase involves building AI-favored authority signals, carefully sourcing credible references, and optimizing brand mentions within generative AI responses. By publishing strategically formatted content, we can help your brand become a trusted resource for generative engines — securing sustained visibility and engagement.
GEO is a highly dynamic area of marketing. In addition to comprehensive reporting to document your brand’s growth, we continuously educate ourselves on the evolving nature of generative engines to apply those learnings to your content. The old playbook is fading fast. Our experienced strategists will ensure your brand stays on the cutting edge of the fast-changing search landscape.
GEO is a highly dynamic area of marketing. In addition to comprehensive reporting to document your brand’s growth, we continuously educate ourselves on the evolving nature of generative engines to apply those learnings to your content. The old playbook is fading fast. Our experienced strategists will ensure your brand stays on the cutting edge of the fast-changing search landscape.
From big wins out the gate to strategic, measured long-term results,
we couldn’t be more excited to talk about our clients’ successes.
68.5%
Increase in Total New Customers
66%
Increase in Revenue Share from New Customers
33%+
Decrease in CAC
$200+
CPA
70%
Increase in Total Users
52%
Increase in Total Sessions
81%
Increase in Organic Sign-Ups
68.5%
Increase in Total New Customers
66%
Increase in Revenue Share from New Customers
33%+
Decrease in CAC
$200+
CPA
70%
Increase in Total Users
52%
Increase in Total Sessions
81%
Increase in Organic Sign-Ups
With an initial SEO audit, we identify and prioritize technical and on-page issues that can affect your website’s search engine rankings, user experience, and overall organic performance. Download a sample SEO audit to get a sneak peek at what an initial audit looks like from Havit.
With an initial SEO audit, we identify and prioritize technical and on-page issues that can affect your website’s search engine rankings, user experience, and overall organic performance. Download a sample SEO audit to get a sneak peek at what an initial audit looks like from Havit.
We audit and optimize site structure, metadata, and structured data (schema markup) to enhance AI indexing and content discoverability — ensuring no technical missteps hinder brand visibility in generative engines.
We use semantic structuring and conversational writing techniques to develop content that resonates with AI engines like ChatGPT, Bard, and Perplexity. This includes writing concise summaries, deploying structured headings, and anticipating generative engine prompts with clear, authoritative answers.
We go beyond traditional organic search metrics to provide detailed analytics on AI-driven visibility — highlighting where and how your brand appears in generative search results and how many visitors LLM referrers send to your site. Our reporting framework helps you track progress, identify opportunities, and refine strategies based on real-time performance metrics and AI citation growth. Our reporting framework helps you track progress, identify opportunities, and refine strategies based on real-time performance metrics and AI citation growth.
Whether you’re refining your site’s architecture, implementing structured data, or resolving technical issues, we’re here to provide the expertise and support you need to ensure your website is optimized for generative engine visibility.
Whether you’re refining your site’s architecture, implementing structured data, or resolving technical issues, we’re here to provide the expertise and support you need to ensure your website is optimized for generative engine visibility.
No in-house writers? No sweat. We have experts on hand to whip up content that creates visibility while representing your brand voice.
No in-house writers? No sweat. We have experts on hand to whip up content that creates visibility while representing your brand voice.
Our teams love a joint effort. We keep our eyes out for conversion friction and broken journies to make sure we pull in the right experts at the right time.
Our teams love a joint effort. We keep our eyes out for conversion friction and broken journies to make sure we pull in the right experts at the right time.
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We like to share how we help businesses grow organically. But, a great partnership is also about people. Let’s chat.
We like to share how we help businesses grow organically. But, a great partnership is also about people. Let’s chat.
Inbox: talk@havitgrowthagency.com
Office: 1099 Capitol St, Eagle, CO 81631
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Inbox: talk@havitgrowthagency.com
Office: 1099 Capitol St, Eagle, CO 81631
With remote team members in:
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Copyright © 2021-2025 All Rights Reserved.
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13 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
