Reach the new generation of searchers with Generative Engine Optimization (GEO)
Search behavior is changing. The way your content shows up for your audience should too. Enter Generative Engine Optimization: The science of earning visibility and citations in generative engines like ChatGPT, Google Gemini/AIO, and Perplexity. From auditing and research to execution and reporting, our content experts help you carve out a GEO strategy that drives brand visibility on emerging AI platforms. So the next time you’re asked “what’s our AI search strategy?”, you can point to tangible results.
Reach the new generation of searchers with Generative Engine Optimization (GEO)
Search behavior is changing. The way your content shows up for your audience should too. Enter Generative Engine Optimization: The science of earning visibility and citations in generative engines like ChatGPT, Google Gemini/AIO, and Perplexity. From auditing and research to execution and reporting, our content experts help you carve out a GEO strategy that drives brand visibility on emerging AI platforms. So the next time you’re asked “what’s our AI search strategy?”, you can point to tangible results.
Content visibility in an AI world: It’s no longer (just) about optimizing for 10 blue links
SEO isn’t dead — but search itself is changing
For more than 20 years, Google has been synonymous with information retrieval online. But for searchers, it’s no longer the only game in town. Gartner predicts brands stand to lose up to 50% of organic search traffic to Large Language Models (LLMs) like ChatGPT by 2028.
The front door to the internet is changing. The good news? Combining traditional SEO tactics with a dedicated GEO strategy can help brands adapt to ensure their content is referenced by AI models — wherever their audience is searching.
Content visibility in an AI world: It’s no longer (just) about optimizing for 10 blue links
SEO isn’t dead — but search itself is changing
For more than 20 years, Google has been synonymous with information retrieval online. But for searchers, it’s no longer the only game in town. Gartner predicts brands stand to lose up to 50% of organic search traffic to Large Language Models (LLMs) like ChatGPT by 2028.
The front door to the internet is changing. The good news? Combining traditional SEO tactics with a dedicated GEO strategy can help brands adapt to ensure their content is referenced by AI models — wherever their audience is searching.
What is Generative Engine Optimization?
Generative Engine Optimization — or GEO for short — is the process of optimizing content visibility for AI-driven search engines and experiences, like those offered by ChatGPT, Claude, Google GSE, and other generative engines. It emphasizes context, relevance, and conversational content structures over traditional SEO factors, like keyword ranking and backlinks. With GEO, the ultimate goal is earning references and citations for your content wherever users are searching, including LLMs.
Many SEO best practices, like ensuring content is high quality and answers your audience’s questions, also apply to GEO. So why do brands need a GEO strategy in addition to SEO? Consider:
- AI search engines and LLMs synthesize information from a variety of sources in response to a query. This enables them to dynamically respond to specific search intent with highly contextual information and even visual and interactive elements.
- Search interactions with AI chatbots like ChatGPT make generative searches feel more conversational in nature than traditional search experiences.
- Generative search experiences make it possible for users to get the answers they’re looking for without interacting directly with your brand or website.
The bottom line: Generative search experiences are different from their traditional search counterparts. Unlike SEO, GEO addresses generative search experiences head-on to:
- Align content with AI’s understanding of intent
- Build brands’ topical authority for generative search
- Optimize both information and writing style for AI citation and reference
What is Generative Engine Optimization?
Generative Engine Optimization — or GEO for short — is the process of optimizing content visibility for AI-driven search engines and experiences, like those offered by ChatGPT, Claude, Google GSE, and other generative engines. It emphasizes context, relevance, and conversational content structures over traditional SEO factors, like keyword ranking and backlinks. With GEO, the ultimate goal is earning references and citations for your content wherever users are searching, including LLMs.
Many SEO best practices, like ensuring content is high quality and answers your audience’s questions, also apply to GEO. So why do brands need a GEO strategy in addition to SEO? Consider:
- AI search engines and LLMs synthesize information from a variety of sources in response to a query. This enables them to dynamically respond to specific search intent with highly contextual information and even visual and interactive elements.
- Search interactions with AI chatbots like ChatGPT make generative searches feel more conversational in nature than traditional search experiences.
- Generative search experiences make it possible for users to get the answers they’re looking for without interacting directly with your brand or website.
The bottom line: Generative search experiences are different from their traditional search counterparts. Unlike SEO, GEO addresses generative search experiences head-on to:
- Align content with AI’s understanding of intent
- Build brands’ topical authority for generative search
- Optimize both information and writing style for AI citation and reference
OUR PROCESS
OUR PROCESS
At Havit, we launch GEO strategies crafted and executed specifically for your brand
At Havit, we launch GEO strategies crafted and executed specifically for your brand
Research
We start with an extensive AI search audit, benchmarking how AI models like ChatGPT, Google AIO, and Perplexity interpret your industry’s core topics. Our detailed analysis identifies critical gaps and insights, highlighting opportunities where your content can stand out and be referenced by generative AI engines.
Strategy
Next, we build a tailored GEO strategy focused on optimizing content structure, enhancing topical authority, and aligning content with AI preferences. This involves semantic structuring, clearly defined content hierarchies, concise summaries, and targeted, structured responses to position your brand effectively within AI-generated results.
Strategy
Next, we build a tailored GEO strategy focused on optimizing content structure, enhancing topical authority, and aligning content with AI preferences. This involves semantic structuring, clearly defined content hierarchies, concise summaries, and targeted, structured responses to position your brand effectively within AI-generated results.
Execution
Our execution phase involves building AI-favored authority signals, carefully sourcing credible references, and optimizing brand mentions within generative AI responses. By publishing strategically formatted content, we can help your brand become a trusted resource for generative engines — securing sustained visibility and engagement.
Execution
Our execution phase involves building AI-favored authority signals, carefully sourcing credible references, and optimizing brand mentions within generative AI responses. By publishing strategically formatted content, we can help your brand become a trusted resource for generative engines — securing sustained visibility and engagement.
Structured Data
Brief, Informative Summaries
Well-Structured Headings
Conversational Queries
Prompt-Style Content
Brand Presence in Content
LLM Visibility Audit
AEO Strategy Development
Navigation and Sitemaps
AI Search Performance Monitoring
Site Speed Optimizations
Content
Continuous learning and application
GEO is a highly dynamic area of marketing. In addition to comprehensive reporting to document your brand’s growth, we continuously educate ourselves on the evolving nature of generative engines to apply those learnings to your content. The old playbook is fading fast. Our experienced strategists will ensure your brand stays on the cutting edge of the fast-changing search landscape.
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Continuous learning and application
GEO is a highly dynamic area of marketing. In addition to comprehensive reporting to document your brand’s growth, we continuously educate ourselves on the evolving nature of generative engines to apply those learnings to your content. The old playbook is fading fast. Our experienced strategists will ensure your brand stays on the cutting edge of the fast-changing search landscape.
LLM Visibility Audit
AEO Strategy Development
Navigation and Sitemaps
AI Search Performance Monitoring
Site Speed Optimizations
Content
Case Studies
Proof? We got it.
From big wins out the gate to strategic, measured long-term results,
we couldn’t be more excited to talk about our clients’ successes.
Validating a New DTC Revenue Stream for an Established Women’s Clothing Brand
68.5%
Increase in Total New Customers
66%
Increase in Revenue Share from New Customers
33%+
Decrease in CAC
$200+
CPA
Proving ROI on YouTube Awareness Campaigns for a B2C SaaS Brand
70%
Increase in Total Users
52%
Increase in Total Sessions
81%
Increase in Organic Sign-Ups
Case Studies
Learn why companies love Havit
Validating a New DTC Revenue Stream for an Established Women’s Clothing Brand
68.5%
Increase in Total New Customers
66%
Increase in Revenue Share from New Customers
33%+
Decrease in CAC
$200+
CPA
Proving ROI on YouTube Awareness Campaigns for a B2C SaaS Brand
70%
Increase in Total Users
52%
Increase in Total Sessions
81%
Increase in Organic Sign-Ups
Download a Sample SEO Audit
With an initial SEO audit, we identify and prioritize technical and on-page issues that can affect your website’s search engine rankings, user experience, and overall organic performance. Download a sample SEO audit to get a sneak peek at what an initial audit looks like from Havit.
With an initial SEO audit, we identify and prioritize technical and on-page issues that can affect your website’s search engine rankings, user experience, and overall organic performance. Download a sample SEO audit to get a sneak peek at what an initial audit looks like from Havit.
“I view our partnership with Havit as more like an extension of my team.
We strategize together, ask tough questions, examine the results, optimize – and it just keeps getting better. Exactly what I was looking for.”
We strategize together, ask tough questions, examine the results, optimize – and it just keeps getting better. Exactly what I was looking for.”
Brad Veach
VP of Marketing at Thnks
WHAT WE DO
WHAT WE DO
Our full-stack GEO experts cover your needs from A-Z
Our full-stack GEO experts cover your needs from A-Z
We optimize and provide reporting for Google’s AI Overviews (AIO), ChatGPT (and Bing Chat), Perplexity, Anthropic’s Claude, and Google’s Gemini, addressing Technical SEO, On-Page optimization, Content strategy, and platform-specific nuances for each.
We optimize and provide reporting for Google’s AI Overviews (AIO), ChatGPT (and Bing Chat), Perplexity, Anthropic’s Claude, and Google’s Gemini, addressing Technical SEO, On-Page optimization, Content strategy, and platform-specific nuances for each.
Technical GEO
We audit and optimize site structure, metadata, and structured data (schema markup) to enhance AI indexing and content discoverability — ensuring no technical missteps hinder brand visibility in generative engines.
GEO & AEO Content
We use semantic structuring and conversational writing techniques to develop content that resonates with AI engines like ChatGPT, Bard, and Perplexity. This includes writing concise summaries, deploying structured headings, and anticipating generative engine prompts with clear, authoritative answers.
AI Brand Visibility Reporting
We go beyond traditional organic search metrics to provide detailed analytics on AI-driven visibility — highlighting where and how your brand appears in generative search results and how many visitors LLM referrers send to your site.
Our reporting framework helps you track progress, identify opportunities, and refine strategies based on real-time performance metrics and AI citation growth. Our reporting framework helps you track progress, identify opportunities, and refine strategies based on real-time performance metrics and AI citation growth.
Consider us your AEO experts
Consider us your AEO experts
Technical
Technical
Whether you’re refining your site’s architecture, implementing structured data, or resolving technical issues, we’re here to provide the expertise and support you need to ensure your website is optimized for generative engine visibility.
Whether you’re refining your site’s architecture, implementing structured data, or resolving technical issues, we’re here to provide the expertise and support you need to ensure your website is optimized for generative engine visibility.
Content Writers
Content Writers
No in-house writers? No sweat. We have experts on hand to whip up content that creates visibility while representing your brand voice.
No in-house writers? No sweat. We have experts on hand to whip up content that creates visibility while representing your brand voice.
CRO Experts
CRO Experts
Our teams love a joint effort. We keep our eyes out for conversion friction and broken journies to make sure we pull in the right experts at the right time.
Our teams love a joint effort. We keep our eyes out for conversion friction and broken journies to make sure we pull in the right experts at the right time.
FAQs
How is GEO different from SEO?
GEO focuses on user intent and experience across channels, while SEO focuses on optimizing for search engines and ranking signals. Both work together to drive discovery and engagement.
Will GEO replace my current SEO strategy?
No — GEO complements SEO. Integrating GEO helps align content with user intent and broader channel strategies while preserving your search visibility gains.
How soon can I see results?
Results depend on current maturity and effort; some improvements (like CTR or engagement) can show within weeks, while broader ranking or conversion changes may take several months.
Why is understanding user intent crucial in GEO?
Understanding intent lets you prioritize the right content and experiences — meaning higher relevance, stronger engagement, and better conversion across channels.
What’s the difference between GEO and AEO?
GEO (General Experience Optimization) emphasizes cross-channel user experience; AEO (Answer Engine Optimization) focuses on optimizing content for instant-answer features and rich results in search engines.
Knowledge Base
Proof? We got it.
How Performance Creative Generates Bold, Actionable Results for Growth Marketing
14 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results
Search is changing. We’ll help you create content for the AI age.
We like to share how we help businesses grow organically. But, a great partnership is also about people. Let’s chat.
Book a free GEO strategy call today
Search is changing. We’ll help you create content for the AI age.
We like to share how we help businesses grow organically. But, a great partnership is also about people. Let’s chat.